Search engine optimization (SEO for short) is a specialized form of website development and programming. The goal of this form of web development is to acheive the highest possible search engine ranking for a particular web page or website for a defined set of keywords or phrases.

Logically it follows that pages that appear higher up in search engine results pages (SERPs) will get more visitors because they are more prominent in search engines than other websites.

There are lots of internet marketing activities that get lumped under the broader term search engine optimization. Some companies offer a wide variety of services designed to bring additional traffic to a website that can't really be called SEO. These activities include various forms of internet advertising, traffic generation schemes or placement plans that are said to get a website higher search engine position. In reviewing some of these plans we know that the can be successful for some sites, but for most of us the activity generated by these plans is the activity of emptying your wallet.

The search engine optimization services performed by The BitWorks Inc. can probably best be called organic SEO. Organic optimization says that a site should be able to acheive good search engine position by adhering to "best practices" and diligent effort rather than some sort of gimic or scheme. Our strategy (and that of most reputable SEO's) for optimizing a website is to:

• Ensure that a web page is coded or programmed correctly
• Create good exposure for keywords or phrases on a web page that depict what that page is about
• Insure that descriptive elements of the page (meta-tags) are correctly defined and setup
• Properly expose the website to search engines that actually will bring valid visitors or customers
• Monitor and evaluate search activity on the website adjusting programming or content to achieve higher rankings

At The BitWorks, our search engine optimization program follows a four step process that we may repeat a number of times on a particular site. This process takes us through keyword & phrase selection, programming and updates, site submission and finally monitoring and tweaking of the site to acheive the desired goals. We do not strictly adhere to any particular order in these steps because there are often times when a few programming changes, site submissions or some careful monitoring will help our client achieve their goals not only faster, but with less expense.

Our search engine optimization experience spans a variety of industries including real estate, manufacturing, business services, online retailing, non-profit, internet portals and online services. We can bring our experience and willingness to get the job done to your optimization project. If you are interested in website optimization for your site please contact us and we will be happy to develop a comprehensive proposal for you specifically for your website.